This weekend I have been going through stacks of paperwork related to Farm Supply Rebates. The official procedure for rebates includes the following steps:
1. Customer buys item that is eligible for Rebate
2. Customer mails in paperwork showing which rebate eligible item(s) they purchased along with original sales ticket
3. I process the paperwork in the Home Office, recording exactly what products are purchased, when and from what location.
4. Rebate Certificates with a specific assigned number are mailed out to each customer who purchased rebate eligible item(s). This certificate expires within 90 days of the postmark date and printed on certificate is the rebate dollar amount to be redeemed
5. Customer receives rebate certificate in the mail, takes it to local MFA and makes a purchases exceeding or equaling the rebate dollar amount listed on certificate.
6. MFA location discounts the rebate dollar amount shown on certificate from the total sales ticket of new purchase made by customer.
7. MFA location then returns the certificate along with rebate redemption sales ticket.
8. The rebate certificate and new ticket are then matched up with original paperwork in the Home Office and soon after the store is issued the credit in the amount of the rebate
This may sound like a long, drawn out process, however the benefit of the process is to not only give the end consumer a discount on special items during each sale, but ultimately get the customer BACK into the MFA location to make their rebate redemption purchase and drum up some additional sales for our MFA locations. That is exactly what I have been studying this weekend - how much are we spending on rebates? What additional sales are we creating to back up this spending? Stay tuned August 12th for the results!